Project canvas twitter5/28/2023 ![]() ![]() Imagine seeing viewing recommendations from your Facebook friends displayed directly on your TV screen, or having the option to watch the currently most-discussed TV show on Twitter, simply by selecting it from its on-screen hashtag. Increasingly, we think that kind of behavior is going to drive ratings in a significant way.” You see which shows your friends are talking about, and you see which shows the whole world is talking about – all in real-time. Think of it as a kind of live, living, breathing social EPG. But increasingly, people are also using Twitter. Now, most people use the EPG built into their cable boxes. “At some point in the past, people used a printed-out TV guide to decide what to watch and find it on their TVs. ![]() As Robin Sloan of Twitter’s media partnership team notes in an interview for the report: ![]() Online TV services like Google TV, Project Canvas and Yahoo Widgets will allow social media to “enter the TV value chain”, offering social recommendations for viewing directly on your TV screen. The Social TV report from media analysts Futurescape features interviews from figures across the media and technology industries and puts forward an argument that as our TVs make the transition to being online devices, social media will provide both a huge opportunity, and a big challenge to broadcast networks. Much has been made of Twitter and Facebook’s potential as online advertisers, but have you ever considered that they may one day play an important part in TV advertising too? According to a new report, that’s a distinct possibility. ![]()
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